Oraimo has widened its Kenya business with a broader range of products that now go beyond earbuds, chargers, and smartwatches. At an event in Nairobi, the company showed a connected product lineup that includes household items, personal care devices, and baby-focused technology.

The move reflects growing competition in Kenya’s consumer tech market, where brands are trying to win more customers by selling products used in everyday life. Oraimo’s expanded range includes items such as grooming tools, speakers, kitchen appliances, and products for parents, showing a shift from mobile accessories to a wider lifestyle business.

The company is also putting strong focus on distributors, wholesalers, and retailers as it grows its reach across the country. That matters in Kenya, where physical stores still play a major role in how many people discover and buy technology products.

For Kenyan shoppers, the expansion could mean more affordable tech choices in one brand ecosystem. For the market, it shows that Nairobi remains a key launch point for companies targeting East Africa’s rising demand for practical and low-cost consumer technology.